15/02/2018 Press release
Total India Delivers Stories Of Ordinary People With Extraordinary Lives With TOTAL HI-PERF Ride For Legends Campaign
Mumbai, February 15, 2018 - Total Oil India Private Limited (TOIPL), a leading international Oil and Gas Company has launched the TOTAL HI-PERF Ride for Legends series– a challenge which sees 4 moto-vloggers discover the un-hailed legends of our society.
TOTAL HI-PERF Ride for Legends is part of an integrated marketing campaign for its new range of high performing motorcycle engine oils for two-wheelers launched in December 2017.
As part of the campaign, Total India collaborated with 4 leading moto vloggers in the country – Oggy F, MSK, Dino’s Vault and JS Films- to deliver stories of ordinary people with extraordinary lives. The vloggers were thrown a challenge to traverse the country and discover people who had gone over and beyond the call of duty to help people in need. From addressing the need for clean drinking water for municipal workers to building shelters for destitute animals to ensuring bad road conditions don’t lead to fatalities and striving to provide education to girls, these everyday citizens have shown superhuman fortitude and determination.
Speaking about the initiative, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said, “Through TOTAL HI-PERF Ride for Legends we aim to enhance our presence and engagement through the digital medium. TOTAL HI-PERF Ride for Legends is an interactive composition of branded content, which will target the auto enthusiasts & everyday riders. The campaign will also bring to life how the product not only provides protection and optimum performance to the bike’s engine but also ensures a joy of riding for the biker. This campaign aims to serve the dual purpose of encouraging the biking community to explore our country and discover these unrecognized heroes in our society. These powerful and empowering stories needed a platform and we at Total India are glad to provide them with the same.”
These four incredible and inspiring stories will be LIVE on Total India’s Facebook page from February 14, 2018
Total India will also host an online contest on TOTAL HI-PERF Ride for Legends. Fans of the series can log onto Total India’s Facebook page to share stories of their “Heroes” and the best anecdotes will win Total India hampers and merchandise. The contest will run from February 24th to March 2nd . For more details log on to:
The TOTAL HI-PERF campaign has been crafted for widespread outreach across TV, radio and digital platforms with a range of BTL activations planned over a period of 3-4 months that started September 2017, while the TVC and digital went live in December 2017.
About Total Oil India Pvt Ltd
Total Oil India Private Limited (TOIPL) is a part of TOTAL S.A. – started its operations in India from 1993. In India, the company has growing presence in businesses namely lubricants for automotive and industrial applications, LPG for domestic and commercial applications, modified bitumen products and special fluids managed through a team of over 600 employees. Total is committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible.
About Total Lubrifiants
Total Lubrifiants is a leading global manufacturer and marketer of engine oils and lubricants. It has 41 production plants worldwide and more than 5,800 employees in 150 countries. Total Lubrifiants offers innovative, efficient and environmentally responsible products and services developed by more than 130 researchers at its R&D center. Total Lubrifiants is a partner of choice for the automotive, industrial and marine markets.
About the Marketing & Services division of Total
Total Marketing Services develops and markets products primarily derived from crude oil, along with all of the associated services. Its 31,000 employees are present in 110 countries and its products and services offers are sold in 150 countries. Every day, Total Marketing Services serves more than 8 million customers in its network of over 16,000 service stations in 65 countries. As the world’s fourth largest distributor of lubricants and the leading distributor of petroleum products in Africa, Total Marketing Services operates 50 production sites worldwide where it manufactures the lubricants, bitumen, additives, special fuels and fluids that sustain its growth.
Total is a global integrated energy producer and provider, a leading international oil and gas company, a major player in low-carbon energies. Our 98,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, we focus on ensuring that our operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.
Total affiliate contacts
Media Relations: Sudatta Banerjee- + 91 7045598268/ [email protected].
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