Citroen and TOTAL have recently signed a new world-wide partnership agreement which increases cooperation in motorsports, training, technology, sales, and indeed everything in between. All lights are now green, bringing new momentum for further joint expansion.
A brief history
The partnership dates back to the late 60's, when it began as a simple technical-cooperation agreement: Total developped an oil-specific formulation allowing the "DS", back then the spearhead of France's automobile industry, to eliminate the problems of ignition and fouling.
It has since expanded to include four fields: technology, sales & marketing, motor-racing and training.
An industrial partnership
CitroŽn, in the eyes of many motorists, remains closely associated with hydraulic suspension, a groundbreaking idea for its time, and one still much in vogue today.
But something only few people know is that Total was closely involved in the success of that technology. Indeed, for years now, the suspension fluids for vehicles ranging from the DS to the C5 have been developed by engineers from both brands working together.
The industrial partnership between both brands focuses primarily on developing oils for petrol and diesel engines. These lubricants are produced by CitroŽn?s technical specifications, and used during new engine development.
A world-wide partnership
Total is CitroŽn's main lubricant supplier in the European Union (through our different national subsidiaries), as well as in Brazil and Argentina, and also benefits from CitroŽn's presence in emerging Eastern European markets such as Russia, the Czech Republic, Hungary, and Poland, as well as, more recently, in China.
A motorsports partnership
Total takes part alongside CitroŽn whenever it is involved in a motor sports event.
In 2001, the Xsara WRC distinguished itself, winning the rally in Corsica for the second time. In the European Rally Cross Championship and Kenneth Hansen won his 8th European Champion title in 2001.
Total supplies the lubricants jointly developed for the WRC by the Total research centre and CitroŽn Sport.
Total is proud to take part in all those events with CitroŽn and all the more so given its partner brand's handsome series of victories.
Furthermore, participation in sports events allows Total to subject its products to a formidable real-life series of test, where conditions constantly verge on the extreme.
A Marketing and training partnership
TOTAL provides a wide range of sales-fostering services to CitroŽn's distribution network. These include :
Total is taking part in developing of "CitroŽn Chrono Service" by designing and installing sales materials bearing both brand names.